Services
From a single strategy sprint to a fully installed content factory, each engagement is scoped to give your team a system it can actually sustain.
See pricing
A content factory is not a retainer for writing articles. It is an operational architecture: a documented editorial strategy, a production pipeline with clear ownership at every stage, a set of templates and checklists that remove guesswork, a tooling stack configured to your team's size and workflow, and a reporting layer that closes the loop between what you publish and what your business needs. The Practice delivers all of this as a structured engagement. We begin with a two-week discovery and audit phase, during which we interview stakeholders, map your existing content process, and identify the three to five constraints that are capping your output. We then design the factory model, configure the tooling (typically Notion or Linear for project management, plus your existing CMS), and run a four-week onboarding programme for your editorial team. You leave with a live, staffed, running content operation — not a slide deck of recommendations.
Engagements are modular — take the full factory build or start with the strategic layer and expand as your team grows.
A focused two-week engagement that produces your content mission statement, audience persona set, topic cluster map, keyword priority list, and a twelve-month editorial calendar template. Delivered as a single working document your team can execute from day one. Ideal for organisations that have the people but lack the strategic compass.
We document your content lifecycle from idea capture to post-publish distribution, assign roles and SLAs at each stage, and configure your project-management and CMS tooling accordingly. Deliverables include a process map, a role-responsibility matrix, and a configured workspace your team inherits on handover day.
Four weeks of structured onboarding for up to twelve team members. Each role receives a tailored playbook, a style guide aligned to your brand voice, and a recorded walkthrough of the configured tooling. We run two live Q-and-A sessions per week during the onboarding window and remain on-call for thirty days post-handover.
We build a weekly editorial dashboard — typically in Looker Studio or a Notion database — that tracks organic traffic velocity, content decay, conversion attribution, and engagement depth. The dashboard is configured to your KPIs, documented so your team can maintain it, and reviewed with your lead analyst in a two-hour handover session.
Every three months we re-examine your published inventory: what is growing, what is decaying, what gaps have opened in your topic clusters, and which pieces need updating to defend their search positions. You receive a prioritised action list with effort estimates, ready to drop into your production queue.
The Practice works best with organisations that already have some content activity — a blog, a social presence, a newsletter — but are struggling to make it consistent, measurable, or scalable. Our typical client is a marketing leader at a 20-to-200-person Irish business who knows content should be a growth driver but whose team is stuck in a reactive, ad-hoc cycle. We also work with in-house editorial teams at media companies and with agency content departments that need to standardise production across multiple client accounts. We are not the right fit for organisations that are looking to outsource writing entirely — the factory model is designed to make your team excellent, not to replace it.
From kick-off to handover, the standard factory build runs ten weeks: two weeks of discovery and audit, two weeks of strategy and pipeline design, four weeks of team onboarding, and a two-week stabilisation period during which we shadow your team through the first live production cycle. Extensions are available for larger teams or more complex CMS environments.
Not necessarily. We design around the tooling you already have wherever it is fit for purpose. We will recommend a change only when a specific tool is creating a structural bottleneck — for example, if your approval workflow is being handled over email, we will migrate it to a tracked system. All tooling decisions are agreed with you before any configuration begins.
It means publishing to a defined schedule — whether that is daily, three times a week, or weekly — and hitting that schedule at least 90% of the time over a rolling quarter. Most clients enter the engagement publishing fewer than 50% of planned pieces on time. The factory model targets 90%-plus within ninety days of handover.
Yes. All onboarding materials are asynchronous-first: recorded walkthroughs, written playbooks, and a shared workspace your team accesses in their own time zone. Live sessions are scheduled across a two-hour window that covers GMT and GMT+1, which reaches the majority of Irish and European remote teams without anyone joining at an unreasonable hour.
During the thirty days following handover, your designated contact at The Practice is available by email and video call for questions, pipeline adjustments, and tooling troubleshooting. We also review your first four weekly content reports and flag any early warning signs — for example, a brief queue running low or an approval bottleneck re-emerging — before they affect publication.
Three clearly scoped tiers — pick the level that matches your team's current stage and expand when you are ready.
View pricing